Posts Tagged ‘inspiration’

My blog TheOneOfAKindPreneur will complete 100 days on 5^th June this year.  In a run up to this personal landmark I will be taking a look at how this journey began, releasing a free e-book and launching some new programs.  This post about the television show that inspired me to launch my blog. 

Take it from me I am not a television person.  Yes, I don’t watch a lot of television simply because entertainment isn’t really high on my list of priorities.  But I do watch some television and NDTV Good Times is one of the few channels I like to tune in to.

It was one Monday night that I tuned in to NDTV Good Times and there it was…Custom Made for Vir Sanghvi, the show that set me thinking about the allure and potential of customized products and services as a marketing opportunity.

Here’s a peek at this show and how it lead to the launch of TheOneOfAKindPreneur, a niche blog which I hope is or at least soon will be “The One Stop Source for Tips, Ideas and Resources for the Custom Made Business”.

What is Custom Made for Vir Sanghvi?

It is a show that used to air on NDTV’s lifestyle channel called NDTV Good Times.  For a news channel that turned to lifestyle for the central theme of its next television channel, NDTV seems to have found and carved its niche really well.

The host Vir Sanghvi is India’s well known epicurean and journalist.  The show chronicles his travels across India, in search of the most luxurious and bespoke ‘Indian’ experiences.

From made-to-order paintings, luggage, apparel to exclusive meals, desserts and perfumes to a tune composed especially for him, he gets the royal ‘red carpet’ treatment wherever he goes.

Why I launched my Business Blog?

I strongly believe that no matter what it is that you do there is no better way to do it than stamping your work with your very own signature style. TheOneOfAKindPreneur is blog is born out of my passion for being different and my fascination with custom made products and services. 

I love buying goods and using services that reflect my personal style and allow me to play some part in creation of the product or service.  While this does not imply that I don’t pick clothes off a rack in a mall it does mean that I prefer custom tailored clothes over readymade ones.

I figured there must be many more people like me who would like to own a one of a kind product or want to launch a business selling such products and services.  My blog is an endeavor to connect with them. 

The business of custom made products/services offers business owners the opportunity to leverage their skills, garner their resources and create a bespoke experience for customers who demand exclusivity.  That’s why my blog is also a platform for customized businesses to showcase their offerings. 

I hope that in time my blog become “the place” on the web for anyone who wants to set up a customized business or seeks information related to it. 

Image: http://www.freedigitalphotos.net/images/view_photog.php?photogid=1499