Posts Tagged ‘fashion for expectant mothers’

An expectant mother’s search for some trendy maternity wear culminated in a business venture.  That really is the story behind Minal Joshi’s Pune based Uzazi Fashions Pvt.Ltd. Uzazi (parenthood in Swahili) India’s first-ever range of maternity wear was launched in 2006.  It seeks to fill in the gap for stylish and comfortable maternity wear for the Indian woman.  In an environment where more and more women are working through out their pregnancy it’s important for them to feel comfortable and look good and the target group of consumers for this apparel brand is working women.  Pune being an IT hub the store aims at attracting buyers with its range of contemporary clothing like kurtis, shirts, T-tops, skirts, dresses and trousers that can be easily altered for regular use post delivery. 

Affordable prices, styling, fabrics, focus on the Indian silhouette and built in adjustability are some unique features of this brand.  A good distribution programme is in place with 10 exclusive stores on the anvil together with collaborations with retail big wigs. 

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Image: Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net