A discussion with my colleagues at work this morning made me realize not for the first time) that we are always complaining about the lack of time.  Each one of us has 24 hours in a day yet most of us feel we can never get enough done.  We are looking for ways to save time which is why I feel brands with wheels make great business sense…simply because they save time!

From mobile libraries to spas at your doorstep, businesses that offer convenience are laughing all the way to the bank, here’s why…

It’s All about Convenience

In your daily schedule finding time to pick up groceries, bringing home the laundry or getting books from the library can become difficult.  This is because you have to go out there and get the stuff.  If you had a grocer who was ready to deliver at your doorstep just when you ran out of milk at 6 am you would definitely prefer him over the swanky department store located five miles away.

Time is an important constraint for those of us who are grappling with busy schedules and cannot just make it to the grocery store, laundry/library. Librarywala.com is an Indian online business success story.  A venture that allows members to order their favorite books from among over 8,000 paperbacks and has a range of membership plans. 

Registering for a membership, ordering books and searching for a particular title or author can be done online.  Delivery at one’s door step at no extra cost has built a huge customer base in Mumbai, Bangalore and Pune. 

Saving Travel Time

Cities and town everywhere have rush hour, traffic snarls and road rage problems.  Adding wheels to brands simply means a lot of things get door delivered, people have to get out less and that way they save travel time.  Roads get a lot less congested and stores less crowded. 

Come to think of it…online shopping sites have worked on this very principle for a long time now and the possibilities of brand mobility are virtually endless.  Pizza Hut and Dominos have applied this model very successfully and there’s no reason why you can’t.

The Possibilities are Endless

If you’re wondering whether or not there’s a brand you can add wheels to, I would say look around.  There’s plenty of inspiration.  Meanwhile here are some small business brands with wheels that I came across…

• A mobile school
• A mobile furnishing store
• A spa service
• A salon
• A pet grooming service
• Organic vegetables fresh from the farm
• Fresh fruit and vegetable juices
• South Indian snacks like Idlis and Wadas
• Tailoring services

All helping customers to save precious time!

Comfort At Home

Wheeling brands in to the customers’ home lets people enjoy goods and services in the comfort of their own homes.  One lady who runs a mobile beauty business says business is good simply because getting a massage at home or coloring one’s hair at home is so much better.  

Customers today look for personalization and flexibility on the part of the vendor/service provider.  This is why it’s important that you choose a reliable delivery mechanism/partner this is crucial for an image that emanates efficiency.  This could mean investing in a mobile van, car, and scooter or even bicycles (to add the “green” edge to your business). 

Business is all about realizing commercial success and if we were to carefully consider this aspect we would inevitably discover that in an increasingly competitive environment being “different” is in fact the only thing that counts. 

Look around and you will see how people are coming up with ideas that are novel, original and are meeting with commercial success. Adding wheels to your brand could just make business so much easier and profitable on both sides…wheel that brand!

Image Courtesy: http://www.freedigitalphotos.net/images/view_photog.php?photogid=721

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